Heat, lines, crowds.
All words you might hear people say when planning a trip to Walt Disney
World, already on a trip, or just returning from a trip. And, while Disney can’t do anything about the
heat, likes the crowds, are they trying to figure out ways to lessen the lines?
Lessening wait times for guests or making the wait times
less “painful” means that guests may spend more time in the parks which equals
spending more money. While the “money
spent per minute” facts aren’t available for Walt Disney World, they are
available for the grocery industry. For
ever minute a customer is in a grocery store, they spend $2. (You do the time/money ratio the next time
you’re in the store.) So, it would make
sense that there is a similar ratio at Disney.
Happier guests means more time in the parks which means more money
spent.
A strategy that is already available to guests to lessen
wait times is Disney’s Fastpass. Guests
use their ticket media to obtain a Fastpass at the desired attraction, return
to the attraction at the designated time, and bypass the stand-bye queue
entering through the Fastpass return and thus lessening their wait time. Guests also get to take advantage of other
attractions and services until their Fastpass return time. Our family takes full advantage of Fastpass
use and can’t imagine a trip to the World without it. Yet, we find guests still perplexed by
Fastpass—think there is a charge, don’t understand the system, etc., and still
do not use it. Pitty.
If an attraction doesn’t have Fastpass or guests don’t take
advantage, there are other ways to lessen the pain of wait times as Disney is
quickly creating more interactive queues.
The Winnie the Pooh attraction at the Magic Kingdom
comes to mind. While one guest holds the
spot in line, other guests in the party, big and little, can play and interact
with elements that are themed to the attraction. Haunted Mansion is another. We hear Soarin’ has something similar, but
have never used the Stand-bye queue for that attraction, so I can’t speak from
experience.
Are more interactive queues on the way? Test Track is under refurbishment and may
have a more interactive queue upon its re-opening. Pirates of the Caribbean
will have a short closing and there are already hints in the queue area for
more interactivity. When Big Thunder
Mountain Railroad re-opened after a refurbishment, there were boxes throughout
the queue that have yet to be revealed.
More options for interaction while waiting? The new Dumbo queue features opportunities
for guest interaction while waiting. Are
there more to come?
Speculation would make me say yes. In addition to interactive queues, Walt
Disney World is adding more interactive experiences throughout the parks. The Agent P Adventure has taken over the
former Kim Possible interactive experience at EPCOT and Sorcerers of the Magic Kingdom
continues to expand guests’ hunting/finding/interacting experiences. Will Hollywood Studios and Animal Kingdom be
next?
Heat? Yes. Well, except this summer when it was hotter
where we lived than Disney more days than not.
Crowds? You bet. Lines?
Yes, but not as painful as they could be. And, that’s without even mentioning Disney’s
plans for the Next Generation Fastpass system that allows guests to choose the
Fastpasses prior to their park visit.
That is something I want to try!
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